Stax Payments Design System & Websites

Industry

Tech Finance

Client

Stax Payments

Summary

I updated the corporate visual identity and design system to accommodate the entire product suite, while bringing a more trust-inspiring, cohesive feel to the brand.

The challenge

The visual presence of Stax Payments (a fintech SaaS unicorn) had become inconsistent over time due to directional pivots and organizational evolution.

As the solo brand designer, I was tasked with updating our visual identity. We couldn't start from scratch, we had to operate within limitations on multiple fronts.

The solution

I worked with stakeholders at all levels to identify the information hierarchy, develop the infrastructure, and clarify the deliverables. I then built a new design system that brought together the strongest parts of the past with some new, more cohesive approaches.

The results

The new site led to increased conversions (↑9%), page speed (↑10%), and session duration (↑22%) in just 30 days.

The executive team was convinced we’d identified a more unified, consistent design aesthetic. We've since duplicated the efforts for three other additional sub-brands.

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